As every CEO considers the best approach to tackle the challenges of the recession, you could argue that Charles Darwin, who today would be celebrating his 200th birthday, got it right some time ago when he mused "in the struggle for survival, the fittest win at the expense of their rivals because they adapt themselves best to their environment." Admittedly, he was referring to primates and natural selection, not potential marketing solutions, but you get the point!
For our launch issue, the Vista team paid a visit to Google's head office to film UK Vice President Dennis Woodside, to get the inside track from the very top on how the search giant is reacting to the downturn and innovating daily for advertisers.
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Google know more than most about what consumers are searching for, but our 118 118 client isn't far behind, and our summary of their 2008 call trends report makes fascinating reading. In each edition of Vista we will be providing a 'Spotlight On' a particular media channel, and given our video with Dennis, we felt Search Marketing would be a good place to start - so check out the 10 developments in search that could impact your business this year.
We have views from our Trading Heads of Digital, TV and Press on how the landscape in their media channels will evolve this year. Our two Think Pieces, taken from the best of our agency blog so far in 2009 - look at the emergence of a new digital trend - Social Shopping - and the importance of targeting influencers and advocates to maximise marketing success.
You might not agree with everything, but we like a debate and so if you have any feedback or views we would be delighted to hear from you. And Happy Birthday Charles!
